Brand Guidelines

Hello! We've created some guidelines to help you use our brand and logo, without having to negotiate legal agreements for each use. Please help us protect our brand by following these guidelines and only using approved brand assets from this site (any logos found elsewhere on the web are not approved for use).

Color Palette

Use these color proportions in any layout or collateral design. Blues and Rose Gold can be used as accent colors in the proportions shown on the right. Use only black or white text on core colors as outlined on the right.

Do not use secondary colors for text. Use only black or white text as outlined on the right. Secondary colors can be used with our core colors, but this should be limited.

Roostr Blue

#5C90D1

Pale Blue

#ECF2F9

Light Pink

#F9ECEC

Blue

#196BD1

Light Blue

#B9CEEB

Rose Gold

#D5AAB0

Dark Purple

#6D426C

Light Purple

#BA8BAA

Coral

#F98484

Mint

#53C6AD

Sage

#8ABD91

Steel Lavender

#8A9EBD

Lavender

#B58ABD

Rose

#FCACBF

Apricot

#FCCDAC

Typography

Typeset all text and paragraph text in Roboto. Do not set in all caps or all lowercase. When using Roboto to typeset text on the web, set the letter spacing to 0px for normal paragraphs and -0.2px for hero paragraphs.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Book
Book Italic
Normal
Normal Italic
Bold
Bold Italic
Ultra Bold
Ultra Bold Italic

The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog

Our Logo

The EventRoostr logo is composed of a rooster and a logotype set in Lato Ultra Bold. The horizontal logo is the primary logo and should be used in most instances. Avoid using at small sizes, as it can become illegible. Always use the logo files provided. Do not re-create.

Download Assets

Use On Backgrounds

The logo should be used only on photographs and color backgrounds within the EventRoostr color palette.

The blue logo should be only on black and white colorways. Avoid using the blue logo on photographs unless the logo sits on a black or white area of the image.

When using the white logo over photographs, always use a black overlay with at least a 15% opacity. Colored overlays within the EventRoostr palette may be used with at least an 80% opacity.